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Hey Social Media Fanatics! 👋🏻

You might have seen this new app doing the rounds, called THREADS by Meta (Instagram). We thought we would do a quick thread about THREADS, the new social media platform taking the world by storm…

Meta, the company that owns Instagram and it’s CEO Mark Zuckerberg, launched a new social media platform that’s almost identical to Twitter.

Introducing Threads: A New Way to Share With Text

You login using your instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. Similar to twitter, the platform is built for speed, ease of use and ability share information seamlessly. (Note: Should you link your Instagram Profile, you cannot delete the Threads App as it will result in deleting your Instagram profile).

The next few weeks will be interesting to observe the uptake of this new social platform:

Instagram has a massive 2.35 BILLION monthly active users.

Twitter has only around 500 million monthly active users.

This gives Instagram a scale advantage over Twitter and it will be interesting to see how many users remain active on twitter during the transition period or is this all just hype?

The THREADS app already has 30 million sign-ups and it launched yesterday.

The saga between Elon Musk and Mark Zuckerberg continues as Twitter has just filed a case against Instagram upon the release of this new app.

Harshil Mitha, our Managing Director is a Twitter fanatic and probably the biggest twitter user in our office. “I use Twitter mainly for news about Web3, NFTs, Crypto, Financial Markets, Sports News and General News. It will be interesting to see how much of my Twitter time will now be shifted to THREADS. It is a simple to use App and I think they will onboard a lot more people in using THREADS compared to Twitter. In Nelspruit, very few people use Twitter, however I can see so many locals now being onboarded to using THREADS as a new and exciting platform.”

Many mixed emotions amount the Digital Marketing Managers and Content Creators at TwoRedPens as we have an additional platform to learn, engage and try beat the algorithm. Exciting innovations and developments in digital marketing!

At TwoRedPens Marketing Agency, we believe in staying ahead!

Stay tuned to our social media platforms for our next thread on THREADS 😉



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