Digital Marketing and Global Lockdown, what does it mean for Business Marketing? Covid-19 has caused a global lockdown which has changed the way they live. With the World Health Organization (WHO) declaring this a global pandemic and countries across the world apply protective and preventative measures to curb the spread of the Corona Virus.
According to a business tech article, South African’s on average spent 8 hours a day online and a third of that time is spent on social media. According to the report, published by We Are Social and Hootsuite, there are 5 million more South Africans using social media than a year ago.
During our national lockdown, we have seen an increase in social media usage by South Africans. With social media users using various platforms, such as Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube to gather information. With every social media user, being content hungry, we have seen an increase in the demand for video, photographic, inspirational and informative content.
We have seen various celebrities posting content to inspire and encourage their supporters. Sports stars and musicians have taken to social media to encourage and inspire world with their content. ENCA has been leading in sharing inspirational stories from our athletes, local and abroad.
This increase in viewership and hours spent online, your content marketing strategy has to adapt and embrace this change. So, what content should your business be posting during this period?
Digital Marketing during lockdown:
Social media users are sensitive during this period and it is recommended that a business’s digital marketing strategy shouldn’t be focused on hard selling of their products and services if they are not providing a critical service. The content strategy should be focused on producing content that builds brand awareness, reputation and builds hope towards something to look forward to in the future. We have seen great engagement on client’s photos of their team on remote training, zoom calls and behind the scenes lockdown footage.
Checkout this comic series – South African lockdown comic series produced for The Rest Nature Estate by Andre Kelly.
Business is driven by sales, but in this time, you can build future business through brand awareness and constant interaction with your audience. People may not be buying right now, but they sure are online and viewing.
Create attractive, engaging, informatitive and fun content. Need help creating digital content that engages and performs? Feel free to contact us to find out more about of digital marketing products and services. We will not only engage, but also create…
TwoRedPens Marketing Agency – www.tworedpens.co.za
082 755 0674