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If you’re a small business owner, you may be wondering how to level up your digital marketing strategy. After all, it can be tough to compete with bigger brands that have more resources. But don’t despair – there are plenty of things you can do to improve your online presence and reach your target audience. Here are some tips to get you started.

Leveling Up Your Digital Marketing Strategy to Compete With Bigger Brands

Digital marketing is by far the most popular and effective way for South African companies to market and advertise.

According to the 2022 Marketing Budget and ROI Report, produced by Broad Media – Digital Marketing and the uptake by small, medium and big business has been tremendous.

Click to download the report – Download the 2022 Marketing Budget and ROI Report by Broad Media.

1,056 respondents took part in the survey, the majority of whom work in their company’s marketing department, or are involved in the marketing activities of their company.

What was very interesting and profound on this report was that digital marketing was by far the most popular choice for local companies.

Taking a look at the respondents feedback, digital marketing was the majority of their marketing budget allocation.

Marketing budget allocation from the survey:

  • Digital – 84%
  • Print – 35%
  • Outdoor – 26%
  • Radio – 15%
  • Television – 13%
  • Cinema – 1%

The second interesting stat was the feedback on the marketing channels provide the best return on investment (ROI) for their marketing spend. Digital once again came in on top and by a large margin.

  • Digital – 82%
  • Print – 18%
  • Television – 16%
  • Outdoor – 14%
  • Radio – 14%
  • Cinema – 1%

Download the report which gives interesting insights to the following topics:

  • How companies determine their marketing budgets.
  • How much money is allocated towards marketing budgets.
  • Whether respondents are happy with their marketing budgets.
  • Which marketing channels receive the most budget.
  • Which marketing channels provide the best ROI.

How does your business rank in the feedback and how do you allocate your marketing spend?

Digital marketing is an important part of any businesses marketing mix and is crucial to business success in the digital era we now live in. We live in an ever changing and developing digital environment and at times it can become overwhelming.

At TwoRedPens Marketing Agency, we love anything digital, especially digital marketing. Feel free to get in touch with us for a non-obligatory consultation and we can discuss the various digital marketing products, services and solutions that we offer.

TwoRedPens | info@tworedpens.co.za | 082 755 0674

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